The Change in Mobile Searching
This week Google has introduced a new search algorithm that favors mobile-friendly sites. With approximately 50% of Google searches coming from mobile devices, this could be a huge game changer for small businesses.
Google’s new mobile search algorithm is not just for mobile friendly websites, but is also page specific. This means that if the pages of your business website do not adjust to smartphone web browsers (e.g. Chrome, Safari, etc.), they are at a much greater disadvantage in being found on a Google search.
How Do I Know if My Website is Mobile-Friendly?
One simple (and probably obvious way) is to load it on your smartphone. If you have to “pinch-to-zoom” to be able to read and see things well on your site, it is probably not mobile friendly.
Another simple test is to manually resize your internet browser from your desktop. If the webpage automatically reformats to appear appropriately on your browser, there’s a good chance it’s mobile friendly. You can even try it on the Ease e-Ideas Blog page!
Even better, however, is Google’s own mobile-friendly test page . You can enter your website URL into their tester and they will let you know if they consider it mobile friendly.
What if My Website is Not Mobile-Friendly?
If your website is not mobile-friendly, it does not mean that people cannot visit your site. Instead, it means that you are less likely to show up in Google’s search results. As smartphone searches make up half of all Google searches and the smartphone user base continues to grow, the priority of having a mobile-friendly website will continue to be higher.
Fortunately, almost all of the latest website templates created today are built to seamlessly work on mobile devices. If your website was not created with this type of template, it may be that you are due for an upgrade. If you think you might be in the market for a new website, you can start by filling out Ease’s no obligation website estimate form or contact us for any questions you might have.